TIGI Bed Head launch Joyride, the world’s first Powder Primer Balm for Hair!
On Tuesday the 15th of September, we celebrated the launch of Bed Head’s newest groundbreaking product Joyride, the world’s first Powder Primer Balm for hair, in our Sugar Cubed salon on Clarendon Street, Dublin. The innovative new product creates the perfect base layer for styling. It is a fine, invisible powder that adds incredible texture and grip, making styling and hold easier than ever!
We were really excited to welcome TIGI founder and international Creative Director Anthony Mascolo, who flew into to join us especially for the launch. Anthony is an inspiration to generations of hairdressers and internationally revered for his hairdressing excellence. His philosophy is to constantly share knowledge and inspire others, and he has continued to do so with the launch of Joyride.
It was a full house for the occasion and we had some of our favourite bloggers on hand to help us celebrate.
The launch was a great success, resulting in lots of perfectly styled tresses and our #JoyrideGetaGrip hashtag trending in Ireland. Don’t forget to visit us in salon and check out Joyride for yourself!