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Sugar Cubed Blog
Anthony Mascolo and Mark O'Keffe at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015.  
TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

TIGI Bed Head launch Joyride, the world’s first Powder Primer Balm for Hair!

On Tuesday the 15th of September, we celebrated the launch of Bed Head’s newest groundbreaking product Joyride, the world’s first Powder Primer Balm for hair, in our Sugar Cubed salon on Clarendon Street, Dublin. The innovative new product creates the perfect base layer for styling. It is a fine, invisible powder that adds incredible texture and grip, making styling and hold easier than ever!

Christian Shannon,Aimee Penco and Mark O'Keefee at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Christian Shannon,Aimee Penco and Mark O’Keefee

We were really excited to welcome TIGI founder and international Creative Director Anthony Mascolo, who flew into to join us especially for the launch. Anthony is an inspiration to generations of hairdressers and internationally revered for his hairdressing excellence. His philosophy is to constantly share knowledge and inspire others, and he has continued to do so with the launch of Joyride.

Anthony Mascolo at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Anthony Mascolo

It was a full house for the occasion and we had some of our favourite bloggers on hand to help us celebrate.

Anouska Proetta Brandon, Ciara O'Doherty and Leanna Woodful at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Anouska Proetta Brandon, Ciara O’Doherty and Leanna Woodful

Aoibhinn Mc Bride and Amanda Darcy at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Aoibhinn Mc Bride and Amanda Darcy

Mark O'Keeffe and Jodie Wood at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Mark O’Keeffe and Jodie Wood

Joanne Harby at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Joanne Larby

Mark O'Keefe, Glenda Gilson and Anthony Mascolo at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Mark O’Keefe, Glenda Gilson and Anthony Mascolo

Anthony Mascolo and the Sugar Cubed Staff at Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

The Team

Sugar Cubed on Clarendon Street Dublin for the launch of TIGI's new innovative "Joyride" product at the salon on Tuesday 15th September 2015. TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch.

Proof is in the picture!

The launch was a great success,resulting inlots of perfectly styled tresses and our #JoyrideGetaGrip hashtag trending in Ireland. Don’t forget to visit us in salon and check out Joyride for yourself!

 

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