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Discover Sugar Cubed


“Be True To Your Vision,

Don’t Let Others Distract You,

Don’t Be Afraid to Make Mistakes,

Just Be Sure to Learn From Them”

Mark O’Keeffe

Discover Creative Colour

Meet The Unique Sugar Cubed Team


Aimee Penco

I’m Hairdressing now 15 years, yes #Aulone. I am with Sugar Culture since day one, which is just over 10 years. My role in is management, and I am also a senior colourist. My favourite trends at the moment have to be the rise in popularity in tonal brunettes and coppers. My favourite TIGI colours at the moment are all the ashy toners as they can be intermixed to all the mix masters to create your rose gold’s, your pinks, grey’s or blue’s. My favourite TIGI styling products are motor mouth, and I love salt spray too. In my spare time I love spending the day with my son who is two and a half, and when I have the time I love shopping and going out with my friends.

Aimee Penco

Tina Mooney

With over twelve years hairdressing experience, Tina knows what she is talking about when it comes to cutting, colouring and styling. A certified colour degree specialist, Tina continues to favour the ballyage trend. Tina is Sugar Cubed’s only Nioxin consultant. She creates tailored plans for people suffering from thinning hair in-salon. Top tip from Tina: Don’t fear changing your hair colour, advances in colour mean you can colour your hair and still enjoy low maintenance. 

Tina Mooney

Joanne Merilees

With over 17 years experience in hairdressing and working in high-end well established salons, both in the UK and Dublin, Jo has built strong relationship with her clients, as well as working with models and celebrities such as Laura Whitmore, Donal Skehan, Bressie, Rosanna Davison, Blathnaid Ni Chofaigh, Baz Ashmawy, Lucy Kennedy to name a few. She has also worked with magazines (Umag, Social and Personal, Expose mag, RTE Guide, photoshoots, TV, (The Afternoon show, Dragons Den), hair shows, fashion shows and a growing wedding portfolio.

Joanne Merrilees

Kim Delahunty

I began my career with Sugar Culture about 5 years ago as a trainee. I’m a stylist in Sugar Cubed now just over two years. I love how young the salon is and how different everyday can be. We get new people through the door daily who love to try really funky stuff, something you might not get the opportunity to do in other salons. We’re always working on shows or competitions so I feel we’re always re-inventing ourselves. I’m currently loving short hair and long-bobs, I think they suit everyone. My very favourite product at the moment is TIGI Catwalk Sessions Salt Spray for adding body and definition to hair.

Kim Delahunty

Neill Ryan

It was through my sister that I got into hairdressing over 8 years ago. We worked together in the same salon and I caught the bug. Sugar Cubed’s clientele is probably my favourite thing about the salon, they’re so enjoyable everytime I come into work and they’re really kind. At the moment I’m really digging the sharpness of a dropped bob, I love creating this look in the salon and I also love a midi-length bob. My favourite products to use are TIGI Bedhead Motor Mouth a shine and volumiser lotion and TIGI Bedhead Masterpiece, a massive shine hairspray.

Neill Ryan

Eilis Downey

It was about 7 or 8 years ago that I began my career in Make-up Artistry. I started doing make-up for all my friends and family during my college course and a good friend of mine offered me a chair in her salon – we then opened our own salon. I decided to go freelance and moved to Croatia for a brief period before starting in Sugar Cubed after I was spotted by Mark O’Keeffe doing make-up for my sister at the annual trainee competition. I’m currently loving the full brow trend and full lashes. My favourite Kohl Cosmetic product right now has to be the Brow Balm! It’s so hard to get your hands on.

Eilis Downey

Igor Santos

Senior stylist and colour technician, Igor, began his hairdressing career in Sao Paulo, Brazil, back in 2006. Cut to 2018 and Igor is now one of Sugar Cubed’s most sought after hairdressers. Having spent a couple of years honing his cutting techniques with Vidal Sassoon and competing in colour trophies, he has many tricks up his sleeve. If you’re a fan of pixie cuts and bobs, Igor is your guy!

Igor Santos

Craig Fitzpatrick

I knew the Brown Sugar salons were supposed to be amazing, but I had no idea just how amazing, until I became part of the team! To now be a part of the Sugar Cubed is a dream come true. I was bowled over by the high-standard of customer service and was extremely proud to now be an extension of that superior service. My favourite aspect of working front of house is being able to work with such a forward thinking team, and receiving the opportunity to deal with the public, one to one. It’s something I love to do.

Craig Fitzpatrick

Offering an original concept in hair and beauty for a new generation of fashionably slick individuals

–The salon encompasses the best in urban street style, mixed with creative flare and design.

Contact Us To Book An Appointment, Or For Any General Enquiries

Our Location

  • Sugar Cubed Map & Directions

Opening Hours

Monday ~ 9am – 5:30pm
Tuesday ~ 9am – 5:30pm
Wednesday ~ 9am – 7:30pm
Thursday ~ 9am – 8pm
Friday ~ 9am – 6pm
Saturday ~ 9am – 5pm

Say Hi!

Give us a call on +353 1 672 5750, e-mail us at info[at] or fill in the below and we’ll get back to you stylishly soon!

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