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Discover Sugar Cubed


“Be True To Your Vision,

Don’t Let Others Distract You,

Don’t Be Afraid to Make Mistakes,

Just Be Sure to Learn From Them”

Mark O’Keeffe

Discover Creative Colour

Meet The Unique Sugar Cubed Team

Mark O’Keeffe

Mark O’Keeffe

Aimee Penco

I’m Hairdressing now 15 years, yes #Aulone. I am with Sugar Culture since day one, which is just over 10 years. My role in is management, and I am also a senior colourist. My favourite trends at the moment have to be the rise in popularity in tonal brunettes and coppers. My favourite TIGI colours at the moment are all the ashy toners as they can be intermixed to all the mix masters to create your rose gold’s, your pinks, grey’s or blue’s. My favourite TIGI styling products are motor mouth, and I love salt spray too. In my spare time I love spending the day with my son who is two and a half, and when I have the time I love shopping and going out with my friends.

Aimee Penco

Jason Matthews-Dunne

I knew the Brown Sugar salons were supposed to be amazing, but I had no idea just how amazing, until I became part of the team! To now be a part of the Sugar Cubed is a dream come true. I was bowled over by the high-standard of customer service and was extremely proud to now be an extension of that superior service. My favourite aspect of working front of house is being able to work with such a forward thinking team, and receiving the opportunity to deal with the public, one to one. It’s something I love to do.

Jason Matthews-Dunne

Amanda Darcy-Sloan

I honed in on my love for hairdressing while in fashion and design college, I noticed myself focusing on hair more so than clothing, although most of my inspiration comes from the runway and fashion magazines. I am really passionate about colour, but I love all aspects of hairdressing. I was over the moon when I learned that I’d be part of the Brown Sugar team, and even more so when I found out about Sugar Cubed. To be part of the Sugar Cubed team means the world to me. Brown Sugar is already so fashion forward, but this new younger sister salon will really allow me explore the younger fashions.

Amanda Darcy-Sloan

Kim Delahunty

I began my career with Sugar Culture about 5 years ago as a trainee. I’m a stylist in Sugar Cubed now just over two years. I love how young the salon is and how different everyday can be. We get new people through the door daily who love to try really funky stuff, something you might not get the opportunity to do in other salons. We’re always working on shows or competitions so I feel we’re always re-inventing ourselves. I’m currently loving short hair and long-bobs, I think they suit everyone. My very favourite product at the moment is TIGI Catwalk Sessions Salt Spray for adding body and definition to hair.

Kim Delahunty

Neill Ryan

It was through my sister that I got into hairdressing over 8 years ago. We worked together in the same salon and I caught the bug. Sugar Cubed’s clientele is probably my favourite thing about the salon, they’re so enjoyable everytime I come into work and they’re really kind. At the moment I’m really digging the sharpness of a dropped bob, I love creating this look in the salon and I also love a midi-length bob. My favourite products to use are TIGI Bedhead Motor Mouth a shine and volumiser lotion and TIGI Bedhead Masterpiece, a massive shine hairspray.

Neill Ryan

Eilis Downey

It was about 7 or 8 years ago that I began my career in Make-up Artistry. I started doing make-up for all my friends and family during my college course and a good friend of mine offered me a chair in her salon – we then opened our own salon. I decided to go freelance and moved to Croatia for a brief period before starting in Sugar Cubed after I was spotted by Mark O’Keeffe doing make-up for my sister at the annual trainee competition. I’m currently loving the full brow trend and full lashes. My favourite Kohl Cosmetic product right now has to be the Brow Balm! It’s so hard to get your hands on.

Eilis Downey

Offering an original concept in hair and beauty for a new generation of fashionably slick individuals

–The salon encompasses the best in urban street style, mixed with creative flare and design.

Contact Us To Book An Appointment, Or For Any General Enquiries

Our Location

  • Sugar Cubed Map & Directions

Opening Hours

Monday ~ 9am – 5:30pm
Tuesday ~ 9am – 5:30pm
Wednesday ~ 9am – 7:30pm
Thursday ~ 9am – 8pm
Friday ~ 9am – 6pm
Saturday ~ 9am – 5pm

Say Hi!

Give us a call on +353 1 672 5750, e-mail us at or fill in the below and we’ll get back to you stylishly soon!

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